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10 Responses

  1. David says:

    If what you saying is true, stopping people from sharing goes against the grain of inbound marketing principles. Good content marketers talk about publishing content that is interesting, insightful, value-adding, thought provoking and SHARABLE.

    • Andy Foote says:

      Thanks David. I think that LinkedIn have created their own (unnecessary) controversy. Shutting off social share stats without warning or explanation was guaranteed to evoke a negative reaction from LinkedIn authors. I doubt they have a PR dept. They certainly don’t have time for focus groups. If Ryan Roslansky, Head of Content Products at LinkedIn had contacted all LinkedIn authors with the message he left in response to your article (…..

      “1. We are constantly testing UIs to provide readers & authors the best experience. Appreciate the feedback that you were finding value in these numbers as an author. We are seeing some compelling data on engagement with the buttons without the numbers, so we’ll take a look and figure out the best outcome.
      2. Most importantly, we can be doing a *much* better job with analytics for authors & readers in general. Stay tuned for some great holistic upgrades on that front!”

      …..prior to rolling out this change. Do you think that would have been a better way to handle this?

  2. Richard Lowe says:

    Interesting article. Very useful. I’m just beginning to use LinkedIn’s blogging feature and so far I’m enjoying putting in the time. It seems to be a useful feature so far.

    You said, “LinkedIn owns everything you write on LinkedIn and can change everything/anything about LinkedIn Publisher at any time.”

    Yet when I read Linkedin’s help, they state, “Content published on LinkedIn’s publishing platform remains your work. You own the rights to any posts you publish.”

    Just thought you’d like to know.

  3. Hi Andy,

    I thought it was ironic that I found this article in the LinkedIn group Next Dimension Careers under the “Promotions” tab rather than the “Discussions” tab. I have found a number of interesting and insightful postings (my own as well) that for some reason have been tagged as promotions and relegated to that tab. I guess it is another example of LInkedIns ability to control the content that is published.

    As a normal practice I look in the discussions of many of the groups I belong to in order to view new content. Only recently have I started the practice of including the promotions tab to find good and relevant content. Thought you’d like to know where I found this posting!

    • Andy Foote says:

      Hi Jim.

      Everything, including what goes into the Promotions tab, is controlled by whoever operates/manages the Group. LinkedIn have a very hands-off relationship in respect to LinkedIn groups, including content published within them. Promotions is unfortunately a bit of a neglected hinterland and usually where unwanted or poor quality posts go to die. LinkedIn have not done anything much to write or rave about in relation to Groups for a very long time. It seems like they’re not sure how to leverage communities on LinkedIn….real shame!

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