LinkedIn actually had hashtags as early as Sep 2010, they were called ‘Signal’ (not Signals) and were retired in July 2013 because apparently not enough people used them. LinkedIn was a very different platform back then, non-influencers couldn’t write articles or posts (until 2014), there was no content algorithm, no followers, users hung out in groups, remember them? Hashtags got a new lease of life on LinkedIn in Feb 2017, initially mobile app only and then they became available for desktop use last summer (July 2018). As with so many other newly added features (messaging, native video, live video and most recently reactions) LinkedIn is playing catch up and taking its cue from other social channels.
In April 2018 LinkedIn conducted a small ‘test’ which forced users to use hashtags. Some perturbed users were unable to post without adding a hashtag.
Weirdly, not a lot is known or perhaps, meant to be known about hashtags on LinkedIn. I say this because the information shared with LinkedIn users is fairly rudimentary, to say the least. For example, when hashtags appeared, there were no guidelines on best practices. Some LinkedIn users assumed the more the merrier. A lot of people are turned off by posts that are dipped in hashtag soup. Spammy. Thankfully Pete Davies, Senior Director Of Product Management recently advised that we should all use no more than 3 hashtags per post and all of the sensible LinkedIn denizens nodded, sighed in relief. The folks that were guilty of hashtag stuffing their posts Instagram style, complained, obviously.
Pete also suggested that hashtags can help a post get a higher ranking in someone’s feed depending on the hashtags they follow: “If a connection uses a hashtag you also happen to follow, it gets an extra boost”. All well and good – but how do you know if someone else follows the same hashtag? And here comes the rub, you don’t. I mean you could ask them but that’s just not feasible. Besides, asking everyone what hashtags they follow sounds like something an engagement pod would do.
Also, should we be using our own made up hashtags or just use the popular ones followed by lots of people? How do we know whether a hashtag is truly popular? No one seems to have a conclusive answer. I suppose if we have a choice of 3, it may make sense to use 1 for our own branding purposes and the other 2 for popular hashtags that are 100% relevant for the content.
Wouldn’t it be fabulous if we knew which hashtags were being searched, used or clicked on the most? Of course we don’t have that data either. Although we do have ‘Hashtags trending in your network’, which you can find by clicking on ‘My Network’ and clicking on ‘See all’ in the Hashtag section. Not very insightful though, still doesn’t help us with targeting.
And then there’s the phantom trending notification. Why phantom? When you click on the hashtag feed (‘View hashtag’), it certainly doesn’t seem like it’s trending. But did you notice? None of the content in ‘Top’ below your post is trending, that’s for sure and when you refresh the url, you’re not at the top anymore. Very confusing LinkedIn. Are we doing well. Or just doing?
So What Hashtag Data DO We Have?
LinkedIn shows us total follower stats for every hashtag used on LinkedIn. That’s it. One more thing, LinkedIn makes it incredibly difficult to find out which hashtags have the most followers. You have to conduct search, after search, after search. Painful.
It’s almost as if LinkedIn doesn’t want you to have this data. LinkedIn provides it begrudgingly in piecemeal fashion. Maybe they’re doing this because they don’t want you to focus on the most followed hashtags? They did the same thing with LinkedIn groups years ago, stopped ranking them by size.
So What’s A LinkedIn User Supposed To Do?
Luckily for you, I’ve compiled the ‘HOT 100 LINKEDIN HASHTAGS’ list.
This data was recorded on July 14th 2019.
I recently UPDATED the ‘HOT 100’ LinkedIn Hashtags, you can find the latest list (as of APRIL 2021) HERE: New ‘Hot 100’ LinkedIn Hashtags (2021 Edition)
Do you need more data? I’m offering my own personal research tool, the “1,500 HOT LINKEDIN HASHTAGS Master List” on sale now for 50% off the usual price.
You can DOWNLOAD my 1,500 HOT LINKEDIN HASHTAGS Master List (Excel tracker) for only $24.00*
(*Sale Price for only a limited period of time – usual price is $48.00, grab it now for a bargain, carry on reading to find out how to purchase).
You’ll receive my Master List (Excel) spreadsheet already populated with juicy data for not 100, not 350, but an unheard of = 1,500 popular LinkedIn hashtags, with columns for:
(1) NAME of HASHTAG
(2) TOTAL FOLLOWER COUNT* (actual and % change)
(3) CLICKABLE URL LINK which will take you directly to the hashtag you’re interested in (a HUGE time saver!)
(4) HASHTAG THRESHOLD = 10,000 followers and above – up to 69 million followers
(5) OFFICIAL column (indicates those hashtags which have pictures and were created by LinkedIn)
*The Tracker was last updated on April 18th 2021, has LinkedIn hashtag follower data points recorded on:
This is not an e-book where you have to copy and paste each hashtag, padded with free info you can get anywhere on the web, this is an essential business/research tool. The threshold for my tracker is that all hashtags in my spreadsheet have a minimum of 10,000 followers or more, the excel is populated with all of the popular (most followed) hashtags I’ve found during my exhaustive and painstaking research over the last 3 months. Think of being able to quickly access all of that industry/sector/interests/topics/current affairs information, data and content in seconds! This is THE ONLY business research tool of its kind on the web, and it can be yours for the price of a nice restaurant steak (and shrimp starter).
Click on the yellow DONATE button (scroll back to the TOP RIGHT of this website, under my photo) pay $24.00 and I’ll send you my (xls spreadsheet) 1,500 HOT LINKEDIN HASHTAGS Master List. Please tell me which email you’d like me to send the Master List to. Thanks!
You can obviously update and add to the list, make stunning charts, data crunch etc. This is the most comprehensive list of most followed, global (international) LinkedIn hashtags available on the internet today. Do I guarantee that it has every popular (most followed) hashtag? No. I may have missed some, like I said, LinkedIn doesn’t make this easy.
READY TO GO DEEP ON THE LINKEDIN ALGORITHM?
I’ve written a comprehensive guide which will help you to understand how content is treated on LinkedIn. Publishing on LinkedIn without adequately knowing how the algorithm works, is like sitting in a Volkswagen Beetle on a starting grid flanked by Porsches. The objective of this article is to put you in a Porsche, maybe even a Tesla. Start your engines.
The LinkedIn Algorithm Explained In 25 Frequently Asked Questions
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