How do we give words meaning? We put them in a sentence. They need context. Keywords are one-dimensional, isolated, dumb and capable of being manipulated. Look at this guy’s LinkedIn Profile: This guy ranks the highest for “Product...
Recruiters have one simple aim: to reject you. Think about it. They have a sea of candidates to choose from and limited time in which to do it. Finding the best candidate boils down to 2 processes: search then reject. They want a strong shortlist and though the basic...
Many of my clients ask me “How much time should I invest in LinkedIn?”. Some ask about ROI (Return On Investment). What do they gain? How does it affect their bottom line? What are the outcomes? Great questions and frankly – something we should all...
While Endorsements are grabbing all of the attention, there are other more subtle changes which have already taken place which signal a significant shift and some would say, u-turn on LinkedIn networking policy. A significant portion of LinkedIn users got their New...
[UPDATE! I’ve written a new post comprised of 18 ‘hacks’ that will significantly boost your LinkedIn experience/success: 18 Enormously Useful LinkedIn Hacks (2017) 18 Enormously Useful LinkedIn Hacks (2017) Whether you are a job-seeker, trying to use...
LinkedIn have recently made a very smart and strategic move towards making the LinkedIn platform more relevant, engaging and “sticky”. The LinkedIn Endorsement, is the flagship feature of a strategy that has already proven to be highly effective. With many...
