by Andy Foote | May 4, 2014 | 1st Degree Connections, Endorsements, Google, Keywords, LinkedIn, Popular, Search, SEO, Skills
How do we give words meaning? We put them in a sentence. They need context. Keywords are one-dimensional, isolated, dumb and capable of being manipulated. Look at this guy’s LinkedIn Profile: This guy ranks the highest for “Product...
by Andy Foote | Nov 9, 2013 | Endorsements, Job Hunting, Job Seeker, Keywords, LinkedIn, Marketing, Profile, Recruiters, Rich Media, Search, SEO, Skills, Summary
Recruiters have one simple aim: to reject you. Think about it. They have a sea of candidates to choose from and limited time in which to do it. Finding the best candidate boils down to 2 processes: search then reject. They want a strong shortlist and though the basic...
by Andy Foote | Jun 25, 2013 | 500 Connections, Connections, Endorsements, Free v Paid, Keywords, LinkedIn, Premium Accounts, Profile, SEO, Who's Viewed Your Profile
Many of my clients ask me “How much time should I invest in LinkedIn?”. Some ask about ROI (Return On Investment). What do they gain? How does it affect their bottom line? What are the outcomes? Great questions and frankly – something we should all...
by Andy Foote | Dec 13, 2012 | Connections, Endorsements, Engagement, Marketing, New Profile, SEO, Spam, Visibility
While Endorsements are grabbing all of the attention, there are other more subtle changes which have already taken place which signal a significant shift and some would say, u-turn on LinkedIn networking policy. A significant portion of LinkedIn users got their New...
by Andy Foote | Dec 4, 2012 | Job Hunting, Job Seeker, Marketing, People Also Viewed, Popular, SEO, Skills, Viewers of this profile, Who's Viewed Your Profile
[**UPDATE**! I’ve written a new post comprised of 18 ‘hacks’ that will significantly boost your LinkedIn experience/success: 18 Enormously Useful LinkedIn Hacks (2017) https://www.linkedinsights.com/18-enormously-useful-linkedin-hacks-2017 Whether...
by Andy Foote | Nov 21, 2012 | Data, Endorsements, Engagement, Gamification, Popular, SEO
LinkedIn have recently made a very smart and strategic move towards making the LinkedIn platform more relevant, engaging and “sticky”. The LinkedIn Endorsement, is the flagship feature of a strategy that has already proven to be highly effective. With many...
