by Andy Foote | May 4, 2014 | 1st Degree Connections, Endorsements, Google, Keywords, LinkedIn, Popular, Search, SEO, Skills
How do we give words meaning? We put them in a sentence. They need context. Keywords are one-dimensional, isolated, dumb and capable of being manipulated. Look at this guy’s LinkedIn Profile: This guy ranks the highest for “Product...
by Andy Foote | Nov 9, 2013 | Endorsements, Job Hunting, Job Seeker, Keywords, LinkedIn, Marketing, Profile, Recruiters, Rich Media, Search, SEO, Skills, Summary
Recruiters have one simple aim: to reject you. Think about it. They have a sea of candidates to choose from and limited time in which to do it. Finding the best candidate boils down to 2 processes: search then reject. They want a strong shortlist and though the basic...
by Andy Foote | Jun 25, 2013 | 500 Connections, Connections, Endorsements, Free v Paid, Keywords, LinkedIn, Premium Accounts, Profile, SEO, Who's Viewed Your Profile
Many of my clients ask me “How much time should I invest in LinkedIn?”. Some ask about ROI (Return On Investment). What do they gain? How does it affect their bottom line? What are the outcomes? Great questions and frankly – something we should all...
by Andy Foote | Feb 1, 2013 | 99+ Endorsements, Endorsements, Gamification, Keywords, Networking, Search, Skills
LinkedIn have recently changed the Endorsement badge back to 99+. It used to be that you could see the total Endorsements received. Now everyone, including LinkedIn staff, have the 99+ badge, regardless of how many Endorsements have been received for a Skill. This...
by Andy Foote | Oct 9, 2012 | Connections, Keywords, Profile, Recommendations, Search, SEM, SEO, Vanity URL
A lot of people want to be top of the pile when it comes to being found on the LinkedIn platform, typically these folks are in sales or social media. For them, being either top of the list or on page one of the LinkedIn People search results is a commercial necessity....
