I discovered 3 really good example LinkedIn summaries in 2013 and decided to write about them. Got lucky, over 3 million people devoured that post. Thanks Google. I’ve read thousands of summaries since, most were ….just ok. Powerful, well written LinkedIn...
DOs (1) Do build up social capital before you try to spend it. When you are asked to help someone and you come through, you’ve gained an ally. You’ve earned a favor which you can potentially call in at a later date. It makes sense therefore to look for ways to help...
It’s still early days for the LinkedIn Publishing experiment but as more people participate, more data becomes available, a recent study focusing on the parameters of top performing LinkedIn content, caught my eye. Paul Shapiro, Organic Search Director for...
I used to think that LinkedIn introductions were redundant and unnecessary. Why bother someone else when you could easily find a way to contact the person directly? Why did I need a middle man? Yesterday I received an introduction request which completely changed that...
People prefer pictures over text. Have you noticed the explosion of info-graphics over the last couple of years? We have an abundance of data to make sense of and share. Mobile devices are most useful when they make our interaction with them simple, intuitive and...
There’s a game on LinkedIn called “Who’s viewed your profile” (WVYP) and it’s a game you definitely want to understand. Unfortunately the rules of the game can change, without warning. So you could lose the game without knowing and it...
