5 SECRET LinkedIn Strategies You Should Keep.

This article covers 5 secret LinkedIn strategies that are so useful, you should keep them to yourself. There’s no magic circle, or weird handshake just keep them between you and me, ok?

 

(1) Identify your Semi-Anonymous Browser.
(2) Spot if someone is job-hunting.
(3) Connect with someone you don’t know.
(4) Find the best Group to join.
(5) Drag ‘n’ Drop your Profile Sections.

 

(1) Identify your Semi-Anonymous Browser.

I’ve already covered in a previous post the fact that some people on LinkedIn are truly anonymous (if they have a paid account) and some are semi-anonymous. Here’s my trick to intelli-guessing the Semi-Anonymous variety. It works more often than not and you can test it for yourself.

Let me define Anonymous and Semi-Anonymous.

 

This person is truly Anonymous (it’s greyed-out & cannot be clicked)

 

 

 

This person is Semi-Anonymous.

 

 

 

 

Logic dictates that the majority of people that come by and browse your profile do so because they have something in common with you. In LinkedIn terms that commonality breaks down into 2 major areas:

(a) Groups
(b) Connections

Example (i) Groups (Sales Manager at Sigma Aldrich):

 

 

 

 

Claudio Costantini is more than likely my Semi-Anonymous browser, since we share the same Group.

 

 

 

 

 

 

 

 

Example (ii) Groups (Engineer at BMW):

 

 

 

 

Fabrice Badaroux is more than likely my Semi-Anonymous browser, since we share the same Group.

 

 

 

 

 

 

 

 

 

 

 

 

 

Example (i) Connections (Lawyer at Lincoln House Chambers)

 

 

 

 

Richard English is more than likely my Semi-Anonymous browser, since we have a shared connection.

 

 

 

 

 

 

 

Example (ii) Connections (Partner at MacRoberts)

 

 

 

 

Katy Wedderburn is more than likely my Semi-Anonymous browser, since we have 2 shared connections.

 

 

 

 

 

 

 

 

 

A few things to bear in mind with this technique of intelli-guessing: sometimes you will have double positives (connections AND groups in common) so highly likely that this person is the culprit. Other times, you will have absolutely no commonality and can safely infer that whoever browsed you from the list of potential browsers, that person came across your Profile accidentally or via a route known only to themselves. Also, bear in mind that after you subsequently connect with a former semi-Anonymous browser, it does not convert their tracks – in other words it still looks like they were Semi-Anonymous in the history of browsing. I’ve noticed that the person who has browsed usually (more than 70% of the time) appears in the top half of the list. Perhaps this is LinkedIn trying to make the task of networking with Semi’s slightly less arduous?

 

(2) Spot if someone is Job-hunting.

I share this secret because in my view everyone who is in the ‘market’ ought to understand just how easy it is to spot if someone is ‘looking’ for a new job. In other words, you need to be extremely careful if you don’t want your employer to become aware. LinkedIn loves to share information on what it’s netizens are up to. Activity Updates publicize the following information about you:

 

  • Adding a new current job position
  • Adding a new current school
  • Adding a new link to a website
  • Recommending someone
  • Following a company
  • Adding a connection

 

The good news is that you do retain ultimate control over the Activity Update Broadcast for the above areas. You can go submarine stealth mode on these activities by turning off the Activity Broadcast altogether (note the warning to job-seekers). This is a safer option than changing the “Activity Feed” to “Only you”.

 

 

 

 

 

 

 

Note: Joining a group, adding an application to your profile, or updating your photo generates an update that cannot be prevented by turning your activity broadcasts off. In other words, even if you turn off your Broadcast, LinkedIn will tell the world that you have engaged in the aforementioned activities. Good to know?

 

Here are the typical warning signs that someone is looking to jump ship. A rash of sudden activity, including:

 

(1) New Connections. New Recommendations/Endorsements. Joining Groups.
(2) Filling out a 100% complete Profile.
(3) Following a Company.

 

My advice: Even with your Broadcast turned off, if you launch into full-job-hunting mode, someone will surely notice. Loose lips sink ships. The smarter (and safer) approach would be to: Avoid connecting with recruiters (they get more out of the connection than you do). Fill out your Profile 6 months before you go looking. Don’t follow a company unless you have a great reason to follow it for your existing role. Try to spread your connection pattern over a long period of time. If you must do batch-connections be sure to include lots of ‘red-herring’ connections – folks that seem random and take the spotlight off those important (career-wise) connections. Just be smart about the Groups that you join when you are job-hnuting. Remember – your activity related to Groups CAN NOT BE HIDDEN and is visible to everyone. What do I mean about being smart with Groups? If you are currently located in New York, don’t join a Group that is location based and focused on San Francisco. There’s no better way to advertise that you are potentially heading west. Above all – get familiar with your Settings panel, you need to understand what is public and how to go private.

 

(3) Connect with someone you don’t know.

A favorite of mine. LinkedIn dictates that you can only connect with people you know and this rule can interfere with ‘stranger networking strategies’. How do I overcome this pesky constraint? Usually, I connect with people who have viewed my Profile, the theory here is that they have already opened the door (if, of course I can identify the Browser) to connecting. The other signal I look for is if they have 500 or more connections. If they have 500+, experience tells me they are more likely than not to connect with me.

 

Here is an example with Terrance:

(i) A General Counsel browsed my Profile. Let’s say for arguments’ sake I feel sure it was Terrance.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

(ii) Only 170 Connections but I hit “Connect”.

 

 

 

 

 

 

 

 

 

 

 

(iii) I choose “We’ve Done Business Together” – Why this option and not the others? The first 2 (“Colleague”, “Classmate”) are patently false and force you to name the place of work or college you have in common. “Friend” is also untrue and seems out of place on a professional networking site. “Other” forces you to find and add an email address for Terrance as part of the connection request (if you don’t share any Groups). The final option “I Don’t Know Terrance” would seem perfect in the circumstances but actually results in a scolding when you try to send the connection request. It’s a dead end, your hand has been smacked.

 

 

 

 

 

 

 

When I use option #3 (“We’ve Done Business Together”) I have the opportunity to build on the theme of doing business together in my message that gets sent to Terrance. I would write something along these lines:

 

“Terrance,

We’ve actually not done business together yet but I am keen to connect to explore how we may help each other. If you are open, great. If not, feel free to ignore my connection request.

Sincerely,
Andy” (40 Words, 214 Characters)

 

This technique has helped me to connect with many strangers over the years but it’s important to be very clear about your intentions and authentic in your message. You also need to be succinct – there is a limit of 54 Words, 300 Characters on this Connection request. It’s wise to add the “feel free the ignore” part when you reach out to people you don’t know because ‘Ignore’ is one of the options they see accompanying the Connection Request. The third option they see is ‘Report Spam’, which you’ve hopefully just nudged them away from. If several recipients of your Connection Request click on ‘Report Spam’ button this usually means your connecting ability is temporarily suspended until you make a promise to LinkedIn Customer Service to be a rule abiding networker again.

 

(4) Find the best Group to join.

Best in the sense that regardless of area, focus, subject matter, great Groups on LinkedIn all share the same 5 characteristics:

 

(i) They are well run: zero or minimal spam in the public Discussion area.
(ii) You are not marketed to constantly.
(iii) They grow at a decent clip.
(iv) They have a high Comment to Discussion ratio.
(v) People you know and respect are also members of the Group.

 

Characteristics (i) (ii) & (v) are self-explanatory, I think. Let’s look at growth and activity related to Comments and Discussions.

 

How does one measure growth? About a year ago, LinkedIn introduced the Group Stats page and in doing so, made choosing Groups a tad more scientific. Here are examples of 2 Groups with very different growth curves:

 

 

 

 

 

 

 

 

 

Which one would you like to hitch your wagon to?

Comment to Discussion ratio is important because if you have more Discussions than Comments, chances are that the spammers have taken over. See if you can tell the difference (Discussions = GREEN, Comments = BLUE).

 

 

 

 

 

 

 

 

 

 

 

I will cover Groups in more detail in a future post (I run 6 of them, 35,000+ members).

 

(5) Drag ‘n’ Drop you Profile Sections.

The final secret and I’m not sure why it is a secret but LinkedIn have not advertised this option. Did you know that you can re-order any section in your Profile? Well, you can and it’s really easy to do, once you know how. Simply go to “Profile” then “Edit Profile” hover your cursor over any section on your Profile (i.e Summary or Experience) and the cursor will change to a cross with arrows. Click and drag any section up or down and it will re-order your Profile for you. This could come in really useful if you needed to highlight a particular section (or wanted to move one further down the list). My thanks to Leonid for this tip.

 

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Contact me now: linkedinsights@gmail.com / 773.469.6600 to get started.

 

That’s all from me for this week. Please take a few moments to share this article with your network. I read and respond to all comments.

By Andy Foote

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30 Responses

  1. Al Burns says:

    Andy,

    Another great article. I usually only browse articles, but find myself reading/testing yours with far more depth. Thanks for providing inroads to LinkedIn not often found.

    Al

  2. Some good info here – 5 SECRET LinkedIn Strategies You Should Keep. | linkedinsights http://t.co/sRfbjxf5 via @linkedinsights1

  3. @eatmywords says:

    @linkedinsights1 thanks for revealing secrets to deducting who’s been peeping my profile. It’s all in the “palgorithm!” http://t.co/20KLj0eZ

  4. Megan Connolly says:

    Great article – will certainly improve “mindful” use of LinkedIn’s capabilities!

  5. Andy, I like most of these tips. The choice of a group(s) is more difficult.

    My own sense is that there 3 types of groups: small with great 1-1 interaction, bigger with some great threads, and super large in which multiple posts of the same article is the only way to break through.

    Each group requires a different strategy.

    Good article and thanks for the last tip, didn’t know about that one.

    • Andy Foote says:

      You are right Michael – Groups and selection of them is a big subject, I will be focusing on LinkedIn Groups in the coming weeks. This post only scratched the surface, as far as Groups are concerned.

  6. @TierneyMCM says:

    RT @B2Bspecialist: Great post by @linkedinsights1 -> 5 SECRET LinkedIn Strategies You Should Keep. | linkedinsights http://t.co/dzPOAIO1

  7. Great tips I don’t see very often. I especially liked the one on connecting with people you don’t know yet but would like to.

    I would like to add something to the Groups tip. Sometimes inactive or spammy groups are worth joining as a badge of affiliation and sometimes huge groups are good to join to increase visibility in search.

    • Andy Foote says:

      You are correct Beth on the advantages of Groups (especially bigger ones, 10k+ members). I’ve actually covered this is an earlier post.

  8. @sarinsuares says:

    5 SECRET LinkedIn Strategies You Should Keep http://t.co/ztMWPr2Y

  9. Kristin Hellquist says:

    Another great article. Easy to read and insightful. Thanks for the wonderful tips.

  10. 5 SECRET LinkedIn Strategies You Should Keep. | linkedinsights http://t.co/BiXbZBuU

  11. @jappha says:

    5 SECRET LinkedIn Strategies You Should Keep. | linkedinsights http://t.co/hzOqolhT via @linkedinsights1

  12. 5 SECRET LinkedIn Strategies You Should Keep. | linkedinsights http://t.co/YPtIJsSQ via @linkedinsights1

  13. Jane Baldus says:

    Hi Andy,
    Thanks for explaining your strategies in such an easy to understand manner. Your examples perfectly clarified your tips.I will be reading more of your articles soon.

  14. Rich Segall says:

    Great post Andy! Thanks for making them public. I’ve subscribed to your blog and will refer others.

  15. @casseracomm says:

    Great article by @linkedinsights1 on how to demystify the secret LinkedIn “who’s viewed your profile” section http://t.co/wiTgUrlW

  16. Amy Hagerup says:

    Andy, I follow a guy named Wayne on Linked In tips, but I clicked on your article when I saw it on a friend’s Linked In feed. You have covered things here I have never heard before. Thanks so much. Very helpful. blessings, Amy

  17. Andy,

    Loved this detailed info – especially about how to find the semi-anonymous peekers. Brilliantly simple. Looking forward to taking a look around.

    Jesse

  18. Thanks for these insights on how to use linkedin more effectively.

  1. November 11, 2012

    […] Sections My LinkedIn sources tell me that the ability to move Profile sections, highlighted in this post will remain and be “even easier” on the New Profile. This is good news since it allows […]

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