Select Page



Screen Shot 2014-05-30 at 9.44.26 PM

THAT’S exciting – you finally got Publishing rights on LinkedIn!

Screen Shot 2014-05-30 at 8.46.47 AM


But guess what? So did thousands of others…you may have noticed the surge in new Post activity in Notifications:

Screen Shot 2014-05-29 at 5.13.47 AM


It starts to dawn on you that the only way you can get eyeballs (beyond your initial network of 1st Degree Connections) is by being “tagged” by LinkedIn in one or more of their 50 “Channels”:


Screen Shot 2014-05-30 at 8.35.52 AM

There are 3 ways to get tagged:

(1) By The Algorithm
(2) By Editorial Pick
(3) By Working For LinkedIn


(1) By The Algorithm

Here’s the official explanation:

Screen Shot 2014-05-30 at 8.44.09 AM

Translation: It’s not about you, it’s about the content. We try to match what you write with folks who may be interested. The algorithm is in constant beta. We may not use it at all when deciding what to tag. Just because your post doesn’t get tagged, don’t be sad, be happy and connect with more potential readers. Tagging is not a short-cut to gigantic readership, just do your best and hope for some crowd-luv.


(2) By Editorial Pick

You could join the “Writing On LinkedIn” Group and message Amy Chen, Editor at LinkedIn and Group Owner (or try to find other Editorial staff via LinkedIn or Google). Or you could send your article to: and hope for the best.


(3) By Working For LinkedIn

A cursory look at some senior LinkedIn staffers suggests that their posts get tagged. This should come as no surprise. Interesting to note that the pre-floodgates big viewership numbers all drop in early 2014 as more content is published and the competition for eyeballs becomes much tougher. 

Screen Shot 2014-05-30 at 8.05.31 PM

Screen Shot 2014-05-30 at 8.07.43 PM

Screen Shot 2014-05-30 at 8.08.47 PM

Screen Shot 2014-05-30 at 8.09.35 PM

Screen Shot 2014-05-30 at 8.11.06 PM

Screen Shot 2014-05-30 at 8.12.01 PM

So now you know.


LinkedIn Consulting

If you liked this article, you’ll love my customized consulting service. I’ve helped many professionals to achieve their full potential on LinkedIn. LinkedIn is not somewhere you paste your resumé, sit back and wait for things to happen. It’s a complicated and nuanced website portal that requires action, consistency, insight, branding strategy and marketing know-how. What you don’t know – could hurt you. Whether it’s getting more traffic on your Profile, engaging with a stunningly good Summary or refreshing your LinkedIn presence and brand – share your goals with me and I’ll help you to achieve all of them via LinkedIn.


Contact me now: / 773.469.6600 to get started.


That’s all from me for this week. Have you noticed that I have no advertising on my site? It’s because I don’t want to bother or distract you, the reader. But I do need advertising! – if you liked what you read, PLEASE share this article with at least one person you know via LinkedIn, Twitter, Google+ or Facebook, it’s good to share.

By Andy Foote