Your LinkedIn Summary is the most important white space on your entire LinkedIn Profile. What you choose to write here can make the difference between professional success or stagnation. I found 3 great examples which demonstrate the art of writing a powerful Summary.
Before I explain why I think the following 3 Summaries are stunningly good, I’ll let you read them first.
The right words can be incredibly effective. Kay, Paul and Mark waste no ink in getting their message across. They all do it in less than 250 words. All 3 end with a CTA (call to action). Endearing, engaging, smart, driven; their personalities leap off the page. I’m particularly impressed with Mark’s list of character statements. Very difficult to pull off, without seeming arrogant or self-absorbed. Yet he manages it. Do these Summaries inspire you? How does your Summary compare?
One Chance – First Impression
The Summary remains one of the most important sections on your LinkedIn Profile. Why? Because it’s the only area on the Profile where you get to define yourself from scratch, with a blank sheet, unencumbered by dates, labels or other text boxes. Because it’s the first thing people read whether they’ve decided to click on your Photo/Headline or if they’ve actively searched on your name. Because it’s personal – it’s where people look to find out what makes you tick. Are you in command of your narrative? Does your Summary do you justice? Or have you just copied & pasted your 5 year old resume as a temporary measure? How long is temporary?
Tell Me Your Story
A Summary is precisely that – a short version of why you do what you do, in your own words. If you can come across as authentic; convince everyone that what you do is also who you are, you’re golden. It’s not enough these days to let your experience speak for itself. You need to be your own Brand Ambassador and you need to ensure that your professional online prospectus is unique, engaging and well written. Write it in the 1st person. Writing a Summary about yourself in the 3rd person is a theatrical gimmick which never worked. It doesn’t make you more polished, it makes you seem aloof, out of touch and stuffy. Your Summary is your chance to not only say what you’re good at, it’s also your opportunity to stand out from the crowd, to differentiate yourself, in a remarkable and memorable way.
Buzz Words Are So 2016
The following words, in this order, were identified as the top 10 most overused LinkedIn Profile Buzz Words in 2016: ’strategic’ ’organizational’ ‘motivated’ ‘driven’ ‘passionate’ ‘track record’ ‘responsible’ ‘extensive experience’ ‘dynamic and ‘creative’. What they all have in common, apart from being ‘tired’, is that they are all what we’d generally expect an employee to be, from time to time. Banish the beige work speak. Lose the lemming language. There are over 1 Million words in the English Language. Plenty of choice.
Less Is More
We’re all busy. We click, speed read and move on. A summary that is too wordy and uses all 2000 characters just because you can is not going to win you admirers or customers. I want you to show me, the reader, some consideration. Be considerate with time and I’ll reward you with mine. If you knew I had 10 seconds to read your Summary, what would you write? If what you write is interesting, original or makes me ponder – you may have just bought yourself another 10 seconds.
Did you know that there are 66 settings to choose from in your LinkedIn dashboard? That’s not even counting the sub-settings! In 2012 there were 38 settings you could change. By 2015 this had grown to 44 and currently (2018) there are 66. That’s 74% more settings than in 2012! So I decided to write a guide for people who only wanted to spend either 5 or 20 minutes making LinkedIn run in a way that maximizes visibility, opportunity and security. You can read this guide here: A Time Sensitive Guide To LinkedIn Settings
Asking the Same Questions
Many of my LinkedIn consulting clients ask me the same questions. I decided to put together a list of brief, yet comprehensive answers to the most common questions. Pragmatic, real world advice: The Unofficial LinkedIn FAQ: 50 Answers By Andy Foote
Could YOUR Profile Do With Some TLC (Transformative LinkedIn Consulting)?
I’ve worked with many smart and busy senior professionals all over the world, providing them with customized LinkedIn coaching. I can write your Summary/Headline and improve your entire Profile. I can help you build a powerful LinkedIn presence and advise you on how to implement a strategy aligned with your professional goals. If you’re on LinkedIn, people are checking you out, they’ll never tell you if they saw something they didn’t like. You won’t get a second chance to impress on LinkedIn.
Let’s discuss what you need and how I can help: firstname.lastname@example.org
My LinkedIn Profile (consulting menu and fees): https://www.linkedin.com/in/linkedinsights