2 Mar 2014
There’s a game on LinkedIn called “Who’s viewed your profile” (WVYP) and it’s a game you definitely want to understand. Unfortunately the rules of the game can change, without warning. So you could lose the game without knowing and it wouldn’t necessarily be your fault. I’ll explain:
NEW LOOK ONLY WORKS WITH SHORT HEADLINE
You’ll have noticed that LinkedIn have introduced a new way of viewing your Profile browsers. Now you can see your browsers in full glorious technicolor detail (if they have pics). But LinkedIn have given and taken away….anyone notice a problem with the following?
The Headlines of all of the above have been truncated. Though this is not an issue in the alternative ‘list’ view, this ‘up-ended business card’ view is the default – it’s what people see when they check WVYP. Also, because you can’t see how you present to others in WVYP, it’s therefore very likely that you’ll never know that your Headline is not working in this format, selling you short, falling at the first hurdle (or metallic green tube).
I’ve seen hundreds of truncated Headlines since LinkedIn introduced this new view. The temptation I guess is to use all 120 characters available in your Headline.
My advice? Browse a friend and ask them to tell you if your Headline is truncated. Stick to 45 characters (which equates to approximately 8 words) to avoid being cut off in mid sentence. Oh and ditch those weird bullets/separators – your Headline is your work brand slogan, find a slogan which fits you like a glove and smacks people in the face, or pinches their cheek, without any superfluous accoutrements.
LINKEDIN ATTEMPTS TO ENGAGE
LinkedIn peppers WVYP with mini advertisements which are clearly designed to promote activity/engagement via Skills, Groups & People. I don’t mind the attempt but I question the effectiveness of these ads. I’ve never felt compelled to click on them and instead of impressing me with relevance/insight the opposite has been true. Why would I add a Skill which has only increased in popularity by 1%? Why would I add a Skill when I have already carefully chosen 50 Skills (my full entitlement)? Why would I join a Group which runs counter to my networking credo? (I’ve stated my view on LIONs in my Profile). Consider me neither impressed nor persuaded. LinkedIn needs to do a much better job on both relevance and persuasion, these ads are littering the landscape. Flappy bird FAIL at the first green tube, again.
SHOOTING BLANKS & WILD GOOSE CHASE
I totally understand why some people on LinkedIn feel they need to take a surreptitious peek at someone now and again. For some people (i.e journalists protecting their sources) viewing anonymously is essential. What I have a problem with is the way that LinkedIn currently shares that information via WVYP. The ‘Who’ is totally misleading. Showing me that I have been viewed by Anonymous users is pointless. As useful as a chocolate ashtray (or an ashtray on a motorbike). Why does LinkedIn waste valuable screen estate on showing Anonymous browsers? Does anyone respond positively to being browsed by virtual ghosts? It’s an oddity on a professional social platform. Another mystery: why do people go Semi-Anonymous on LinkedIn? If you want to hide, why not just go Anonymous? What’s the point of leading people on a wild goose (or flappy bird) chase? I haven’t heard a good reason yet….so anyone who’s opted to be Semi-Anonymous on the largest professional networking site on the planet: that’s another Flappy bird FAIL!
Which lineup would you prefer to see in your WVYP? This:
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That’s all from me for this week. Have you noticed that I have no advertising on my site? It’s because I don’t want to bother or distract you, the reader. But I do need advertising! – if you liked what you read, PLEASE share this article with at least one person you know via LinkedIn, twitter, google+ or Facebook, it’s good to share
By Andy Foote