There’s a game on LinkedIn called “Who’s viewed your profile” (WVYP) and it’s a game you definitely want to understand. Unfortunately the rules of the game can change, without warning. So you could lose the game without knowing and it wouldn’t necessarily be your fault. I’ll explain:
NEW LOOK ONLY WORKS WITH SHORT HEADLINE
You’ll have noticed that LinkedIn have introduced a new way of viewing your Profile browsers. Now you can see your browsers in full glorious technicolor detail (if they have pics). But LinkedIn have given and taken away….anyone notice a problem with the following?
The Headlines of all of the above have been truncated. Though this is not an issue in the alternative ‘list’ view, this ‘up-ended business card’ view is the default – it’s what people see when they check WVYP. Also, because you can’t see how you present to others in WVYP, it’s therefore very likely that you’ll never know that your Headline is not working in this format, selling you short, falling at the first hurdle.
I’ve seen hundreds of truncated Headlines since LinkedIn introduced this new view. The temptation I guess, is to use all 120 characters available in your Headline.
My advice? Browse a friend and ask them to tell you if your Headline is truncated. Stick to 45 characters (which equates to approximately 8 words) to avoid being cut off in mid sentence. Oh and ditch those weird bullets/separators – your Headline is your work brand slogan, find a slogan which fits you like a glove and smacks people in the face, or pinches their cheek, without any superfluous accoutrements.
SHOOTING BLANKS & WILD GOOSE CHASE
I totally understand why some people on LinkedIn feel they need to take a surreptitious peek at someone now and again. For some people (i.e journalists protecting their sources) viewing anonymously is essential. What I have a problem with is the way that LinkedIn currently shares that information via WVYP. The ‘Who’ is totally misleading. Showing me that I have been viewed by Anonymous users is pointless. As useful as a chocolate ashtray (or an ashtray on a motorbike). Why does LinkedIn waste valuable screen estate on showing Anonymous browsers? Does anyone respond positively to being browsed by virtual ghosts? It’s an oddity on a professional social platform. Another mystery: why do people go Semi-Anonymous on LinkedIn? If you want to hide, why not just go Anonymous? What’s the point of leading people on a wild goose (or flappy bird) chase? I haven’t heard a good reason yet….so anyone who’s opted to be Semi-Anonymous on the largest professional networking site on the planet: that’s another Flappy bird FAIL!
Which lineup would you prefer to see in your WVYP? This:
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By Andy Foote